Logo Research

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  • Red = stop, look, danger, Christmas (Father Christmas changed colour to match Cola)

 

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  • Distinctive fruit, symbol = instantly recognisable

 

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  • Outline, text, familiar

 

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  • Arch of M = distinctive, due to so much money spent on marketing it

 

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  • Company isn’t called tick, know it from marketing

 

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  • Distinctive, self branded, his identity

 

Important qualities of logos:-

  • Distinctive (colour and shape)
  • Representative
  • The name
  • Simple design (two/three colours)
  • Consistency
  • Unique – easily distinctive, memorability
  • Test it with someone

Three types of logo:-

  • Font based – name of company (Coca-Cola)
  • Illustrative – picture describes company (Whatsapp)
  • Abstract – simple shape but no link to company (Nike)
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