Moodboard Research

Moodboards include:-

  • Colours
  • Inspiration; photos/magazine clippings
  • Ideas (words)
  • Materials
  • Phrases
  • Own art

NICOLL BLUE:

Moodboards describe:-

  • Inspiration
  • Ideas
  • Aesthetic, tone
  • Style
  • Design
  • Flow
  • Colour

Bespoke service:

Arguing for moodboards:-

  • Inspiration
  • Visual
  • Create ideas
  • Advertisement
  • Quick/easy
  • Second opinion
  • Organised
  • Materials, plan
  • Revisit
  • Starting point
  • Feedback
  • Understanding
  • Set off
  • Ever growing

Arguing against moodboards:-

  • Restrict natural development
  • Hard if not inspired by images
  • Focuses on visuals rather than concept
  • Literal visuals
  • Hard for abstract concept
  • Personal – too time consuming, not effective
  • End up copying
  • Sometimes hard to get visuals
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